Owning a boutique has been a dream of mine for quite sometime. In 2005, sporting my most professional threads, I headed to the bank with a business plan in hand, and started on the road to making this dream a reality. Having been born and raised in the corporate epicenter of the 1990's Bath and Body Works big boom, my friends and myself grew up smelling of freesia, juniper breeze, and sun ripened raspberry. I can only imagine how the variety of scents blended, overwhelming innocent fresh air breathing bystanders. Ten years later it seemed time for Columbus, Ohio to catch up, and hop on the natural bath and body bandwagon. With organic goods flying off the shelves, it seemed to me that people were beginning to care more about what they put in there bodies, so naturally... pun intended, they would care more about what they put on their bodies. With funding secured, I got to work creating Lave, a handcrafted bath product store. Its color, ambiance, and sophisticated display methods provided a trendy and modern retail environment. Lave offered a unique shopping experience with an intense customer focus and unconventional point of sale process involving the cutting and weighing of soaps. I took pride in what I had created, a shop, a brand, a one of a kind line of signature scented products exclusive to Lave, and lastly a place to come to everyday where I was able to work for myself. Needless to say, the three years that the store was open were an up hill battle, the new shopping and entertainment development where I opened was unable to full fill on the promise of a place where people would flock, and perhaps even more disappointing, a market demographic that resisted change and innovation. In 2008, with a surprising amount of ease, I decided to cut my losses, close up shop, and get out of dodge. The disappointment of my failure was a little lighter on my heart in sunny California where I landed. I was there to flex that creative muscle that I had awoke just a few years prior.
Many thanks to my parents for their abiding support and encouragement, as well as friends who helped me believe that it was possible.